Social Media and Influencer Marketing Informs Sports Fans

May 30, 2021

Social Media and Influencer Marketing Informs Sports Fans


Sports fans, sports bettors, and fantasy sports players are finding that the best way to get accurate, informed, and updated information to guide their interactive participation in the sports world is coming through the new phenomenon of sports influencers. Just as a PlayCroco Casino Bonus can "influence" you to have fun at their games, so can sports influencers get you to join in on the fun of online sports.

The new age of influencers has arrived in the sports industry and observers generally agree that everyone is benefitting. While athletes have historically been the sports industry’s influencers, the digital age has changed things.

Now it’s the influencers who provide fans with hard data, analysis, commentary, and other data that effectively engages and informs. Influencers answer questions, facilitate discussions, analyze events and otherwise draw fans into the games and into the sports world.

This kind of involvement is exactly what the fantasy sports industry wants and many DFS operators are encouraging the evolution of the influencer sector to advance fantasy sports involvement.

Sports Influencers

Sports tend to get people excited. These days, there are more ways than ever for people to become interactively involved in sporting events – through chatting on social media, fantasy sports competitions, betting, and other participatory activities.

Many of the top sports influencers are getting involved in fantasy sports, an activity where participants build imaginary teams using real-life players. The teams exist only in the electronic world but individual players’ performances in fantasy sports competitions are mirrored by what the athletes do during real-life sporting events.

In fantasy sports, fans create whatever team they want with no real-world constraints – price tags, player demands, etc. In fantasy sports, participants engage in virtual competitions where one fantasy team vies against another – all online. There are many different types of fantasy games – the most popular fantasy game in America is American football and the most popular fantasy game in Europe is European football (soccer).

In the UK for example, the most popular fantasy league is the Fantasy Premier League which has over 4 million players. Players are given a (fantasy) budget of £100 million and can choose a squad of 15 players. It’s free to play and compete against family, friends, and acquaintances.

Available teams include WestBromwichAlbionFC, ArsenalFC, Brighton and BurnleyFC, SouthamptonFC, ManCityFC, ManUnitedFC, TottenhamHotspurFC, AFC BournemouthFC, ChelseaFC, Hove Albion, LeicesterCityFC, LiverpoolFC, CrystalPalaceFC, EvertonFC, NewcastleUnitedFC, SwanseaCityFC, WatfordFC, StokeCityFC, and WesthamUnitedFC.

DFS and Social Media

Fantasy sports dates back to the 1970s but with the rise of social media, it has integrated nicely into the new social media sector and fantasy sports companies are maximizing their use of social media. DFS operators employ multiple strategies to build communities and drum up support among fans. Increasingly, they are using influencers to engage fans and grow their platforms.

Through social media, it’s easy to disseminate news and data to your audience. Fantasy sports operators are bringing influencers into their spheres to disseminate facts, highlight players’ performances, share news about players’ suspensions and injuries, and discuss a variety of behind-the-scenes stories that sports competitors want to hear.

Influencers draw DFS competitors in by providing tips, analyzing players’ performances, and providing exclusives that make the fantasy games more exciting.

The influencers keep fans on their channels by facilitating chats, creating polls, asking questions, eliciting opinions, and encouraging viewers to share their opinions and observations. Some influencers hold contests on their channels, often with the support of the fantasy operator who sponsors the winning prize. Many fantasy sports influencers interact with one another which adds even more credibility to their posts.

In addition to discussing the games and the players themselves, DFS influencers try to keep viewers up to date with relevant information about sports-related subjects by reviewing sports bars, media stations with sports coverage, sports clubs, gyms, sporting goods companies, and even non-sporting-related content. Brands are increasing their reliance on influencer marketing and that means that many brands will pay the influencer to feature their content on his/her stream.

Fans Respond

As the popularity of fantasy sports grows, so does social media engagement on the subject. Some influencers have created their own websites whose content is shared on Twitter, YouTube, and other platforms. Fans and followers can check in to these sites to find articles, stats tables, analyses, and community chats.

As fantasy sports continue to grow, the role that influencers play in the sector will grow as well. The synergy between sports and spectators’ desire to take a participatory role demonstrates that fantasy sports are a perfect fit for influencer involvement.

DFS fans who want to combine the fun of designing sports teams of their dreams with communicating their philosophies and ideas will find the ability to do just that through influencers’ outreach through social media.

If you’re looking for tips, FPL help, team news, fixture analysis, and more regarding the Fantasy Premier League, finding a good influencer can enhance your fantasy event. There are several dozen influencers that focus on UK football or you can expand your horizons and get involved in European football influencer sites.